Reach Out to the Media

Spread the word about your NDAFW events and activities. Media outlets such as local news stations, radio programs, city newspapers and their websites, and high school newspapers are all good outlets for publicizing your NDAFW event. Here are three steps to help guide you in working with the press.

Step 1: Develop a key message to deliver to the media.

Before you contact the media, develop a few key talking points that will help them understand what NDAFW is and what you’re trying to accomplish with your event. Preparing these messages in advance will help you speak consistently about NDAFW and have a framework from which to answer any media questions you receive. Check out our Learn About NDAFW page for key points.

Tips to develop your key message
  • Keep your information short and easy to understand.
    • Example: Here's a chance to ask questions and get the facts about drugs!
  • Explain why you’d like them to cover your event.
  • Include basic information about your event.
    • Example: Who, What, When, Where, and Why
  • Inspire people to take action.
    • Example: Tell them they can make a difference in teens’ lives when they help spread knowledge to SHATTER THE MYTHS® around drugs and drug use.
  • Make it clear to the press that your event provides a safe, honest environment to discuss drugs and drug use. 
  • Incorporate your key message across all of your communications channels—including pitches, press releases, social media, and other media platforms.

Step 2: Create an effective media list.

After you've created your key messages, develop a list of all media contacts that should receive this information. The media list should include information on the topics each reporter covers, his/her contact information, and other relevant details (e.g., the best times to call). Be sure your list includes all local TV stations, radio stations, and newspapers, including university and high school papers:

  • Each station and newspaper has reporters that cover different kinds of news. Think about which ones might be most interested in your event.
  • For newspapers, start with the metro or local reporters. You could also contact health, youth, education, and lifestyle reporters. Look for names of reporters in those sections, or call the newspaper to get their names.
  • Consider influential bloggers in your area that cover issues related to health, youth, or drugs and drug use.

Step 3: Distribute press materials.

When working with the media, it’s helpful to provide resources and tools to help them write their articles.