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Social Media Campaign

Help students SHATTER THE MYTHS® about drug and alcohol use by sharing your school's (or community's) NDAFW event on Instagram, Twitter, Facebook, or other social platforms.  

Instagram:

Instagram Stories are a great way to engage your audience with live video from your NDAFW event. Instagram is also a good place to reach younger audiences and get them to ask and answer topic-specific questions.

HIV.gov shares tips for engaging on Instagram here.

Twitter:

Twitter is good for short-form, easy-to-read public messages and real-time communication. Twitter Polls allow for an interactive element. You can use them as mini-quizzes and post the answers as comments.

Twitter has a tutorial on using Twitter Polls here.

Facebook:

Facebook allows you to share content with a little more depth, so it's an ideal place for ongoing conversations. With Facebook Stories, you can share a photo or video for 24 hours on your timeline or page.

Find more information on Facebook Stories here.

Snapchat:

Snapchat is another great place to reach teens and young adults. Create Snaps and Stories of your event, or have your students share their reasons for wanting to SHATTER THE MYTHS® on video and challenge their friends and followers to share theirs. Below, we have examples of some SHATTER THE MYTHS® pledge card videos.

HIV.gov recommends you consider these tips when using Snapchat.

Digital.gov describes how USA.gov and NASA use Snapchat here.

Resources: