Who Gets Fooled by Flavors?

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Flavored Cigarettes

Image Courtesy of Eszter Hargittai

The U.S. Food and Drug Administration (known by most people as the "FDA") has banned cigarettes with flavors that make them taste like fruit, candy, or clove. Which reminds me…real candy and fruit are soooo much better…but this ban does raise some questions—so, in case you were wondering:

Who is smoking flavored cigarettes? Studies show that 17-year-olds who smoke are three times more likely to use flavored cigarettes as smokers over 25. In fact, some people think cigarette companies add the flavors as a way to get teens to try smoking. The FDA says young people are twice as likely to report seeing advertising for these flavored products, so the cigarette companies are obviously putting the ads in places that are popular with teens. (Hmmm, pretty sneaky).

Why ban the flavored cigarettes? 3,600 young people start smoking each day, and almost all adult smokers (90 percent) started smoking as teenagers. If the idea of flavors encourages kids to smoke, many of them will keep smoking and face a lifelong battle with nicotine addiction (hardly worth it).

Do the flavors make the cigarettes any safer? No way! They are just as toxic as ever. In fact, the flavors might hide some of the bad taste of cigarettes, so in a way they are more dangerous.

How will they enforce this ban? The FDA encourages people to report continuing sales of flavored cigarettes through a special tobacco hotline (1-877-CTP-1373) and website. You can learn more about the risks of flavored tobacco products at www.fda.gov. Might even make a great report for health or science class!

What does SBB think about flavored cigarettes? The companies that make these flavored cigarettes think they are pretty smart, trying to make money off of teens who think "candy, fruit and clove" sound like fun. However, smoking is still the leading cause of preventable death in the United States. More deaths are caused each year by tobacco use than by all deaths from HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides and murders combined.*

So don't be "tricked" into smoking by the lure of flavored cigarettes.

*Flavored Tobacco Product Fact Sheet

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