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Drugs & Health Blog

Product Placement – Sneaking Messages To Your Brain

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Sara Bellum

So you’re watching American Idol and you notice that the judges are all drinking from Coke cups. It’s pretty obvious that Coca Cola paid for that not-so-subtle endorsement. Well, that's called “product placement,” and it’s everywhere---it’s also nothing new.

Some people who’ve studied this believe that the first product placement in America happened in 1909, when the tobacco industry advertised on baseball cards. More than 100 years later, the tobacco and alcohol industries are sneaking their products into music and movies to influence people to buy them.

Unfortunately, it seems to work: research shows, for example, that teens who see a lot of smoking in movies are more likely to start smoking themselves—good business for tobacco companies, since they can make more money when smokers start young.

Check out NIDA’s Drugs: Shatter The Myths brochure, which mentions a study showing that of the top 90 movies released within the past two decades, 70 percent showed characters smoking, and 33 percent showed people getting drunk. The study also looked at music and found that 33 percent of songs have some mention of drug, alcohol, or tobacco use (75 percent of rap songs).

Here’s a different idea: think for yourself and make healthy choices about what to put in your body.

Comments posted to the Drugs & Health Blog are from the general public and may contain inaccurate information. They do not represent the views of NIDA or any other federal government entity.


very informative article indeed, Thanks
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alcohol and cigarettes is the stuff that makes addiction for adolescents. whereas the substance contained in the very dangerous for health. government should restrict the production of alcohol and cigarettes

i think you have to be able to make the right choises

I did not know that now ill be carfull of whache I wach tankle

Very good article! I had no idea that, that many movies had smoking, achohol, ect.

Great article! This really gives you an awakening of what to be careful of. Excellent point.

i think that guy is hot

Good article, I liked it... you're saying "if i see people on tv with alcohol, i'm going to do it too." People have the ability to make their own choices.

Good Article, esp. for music likers

good thing

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