After the news hit about the death of Michael Jackson and all the speculation about his possible prescription drug use, the NIDA press office phones rang off the hook. Why? News reporters wanted information on prescription drug misuse and abuse.
We talked to the NIDA Communications Director, Carol Krause (pictured right), about how they handle calls like that.
Sara Bellum Blog (SBB): How many calls does NIDA get when news like this hits?
Carol: Well it depends on the celebrity and how definite the news is. With Anna Nicole Smith, speculation was immediate that drug abuse was involved, so we got a lot of calls from the press right away. With Heath Ledger, people weren’t so sure, and the inquiries came gradually, over a period of weeks.
SBB: And Michael Jackson?
Carol: Within a few hours of his death, the NIDA press office got maybe a dozen calls from major news reporters wanting information on prescription drug abuse. They were doing research in case toxicology reports came back saying that medication misuse contributed to the pop icon’s death.
SBB: And what do you tell them?
Carol: We treat this like any other inquiry. We give them facts. The fact is that between the years of 1999 and 2005, the number of accidental deaths from drug overdoses in this country more than doubled.
SBB: Really? Why?
Carol: The biggest problem is the increased misuse and abuse of prescription painkillers—opioid narcotics like Vicodin and OxyContin.
SBB: Is this a problem with teenagers?
Carol: Absolutely. For the past 5 years, 1 in 10 high school seniors have reported they use Vicodin without a prescription—1 in 20 have used OxyContin.
SBB: Why isn’t the press reporting this?
Carol: Oh they are. The question is—are teens listening?
SBB: I’d like to think teens are smart enough to know that using medications without a prescription can be dangerous. What is the take away lesson from Michael Jackson’s death?
Carol: That we don’t need a tragedy like this to learn how to make smart decisions about your health. The information you need is right here on the NIDA website.