Promote With Online Toolkits
NIDA has new publications and promotional resources available for National Drug & Alcohol Facts WeekSM (NDAFW) this year. Please check out our newest publications, Marijuana: Facts Parents Need to Know (available in both English and Spanish), and Family Checkup: Positive Parenting Prevents Drug Abuse. Also, our most popular NDAFW publication, Drugs: SHATTER THE MYTHS, is now available in Spanish. All publications are free. NIDA also has five new toolkits for events that are specific to the following themes: alcohol, marijuana, prescription drugs, tobacco, and new psychoactive substances (synthetics). We also have a general NDAFW toolkit available in Spanish. Once you have decided on your event, a new resource, “How to Promote Your National Drug & Alcohol Facts Week 2016 Event: Tools for Success”, is available to help promote it through traditional and social media outreach.
GUIDELINES FOR USE
- Use of the marks is a non-exclusive license granted to the user by the agency (HHS). Such license (or permission) can be revoked by NIDA at any time, particularly if the “Guidelines for Use” are not followed.
- The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used to endorse any commercial product or service.
- The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used to solicit funds or other contributions of monetary value.
- The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used in any manner that could give rise to the appearance of such endorsement or solicitation; EXCEPT
- The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may be used for informational, educational and historical purposes in connection with programs that promote information found on the National Drug & Alcohol Facts WeekSM website. Any other uses are unauthorized.
- SHATTER THE MYTHS is a trademark and service mark of the U.S. Department of Health and Human Services.
Placement of the drugfactsweek.gov badges or widgets are to be used only as a marker to the drugfactsweek.gov site and a channel for drugfactsweek.gov content. The use of a widget or link does not indicate any form of endorsement or approval from NDAFW, the Coordinating Center for Health Information and Service, or the U.S. Department of Health and Human Services.
This resource gives National Drug & Alcohol Facts Week event planners promotional “tools for success” using traditional and social media channels. The presentation includes examples of how to create a press list and pitch letter, manage onsite media and appropriate follow up after the event. In addition, event holders are given social media examples to promote their events via Twitter and Facebook.
Spread the word about your NDAFW events and activities. Media outlets such as high school newspapers, local news stations, radio programs, and city newspapers and their websites are all good outlets for publicizing your NDAFW event. Here are three steps to help guide you in working with the press.
Step 1: Develop a key message to deliver to the media.
Before you contact the media, develop a few key talking points that will help them understand what NDAFW is and what you’re trying to accomplish with your event. Preparing these messages in advance will help you speak consistently about NDAFW and have a framework from which to answer any media questions you receive. Check out our Learn About NDAFW page for key points.
Tips to develop your key message
Keep your information short and easy to understand.
- Example: Here's a chance to ask questions and get the facts about drugs!
Explain why you’d like them to cover your event.
- Example: Give a few highlights about teen drug use from the latest Monitoring the Future study results.
Include basic information about your event.
- Example: Who, What, When, Where, and Why
Inspire people to take action.
- Example: Tell them they can make a difference in teens’ lives when they help spread knowledge to SHATTER THE MYTHS around drugs and drug abuse.
- Make it clear to the press that your event provides a safe, honest environment to discuss drugs and drug abuse.
- Incorporate your key message across all of your communications channels—including pitches, press releases, social media, and other media platforms.
Step 2: Create an effective media list.
After you've created your key messages, develop a list of all media contacts that should receive this information. The media list should include information on the topics each reporter covers, his/her contact information, and other relevant details (e.g., the best times to call). Be sure your list includes all local TV stations, radio stations, and newspapers, including university and high school papers:
- Each station and newspaper has reporters that cover different kinds of news. Think about which ones might be most interested in your event.
- For newspapers, start with the metro or local reporters. You could also contact health, youth, education, and lifestyle reporters. Look for names of reporters in those sections, or call the newspaper to get their names.
- Consider influential bloggers in your area that cover issues related to health, youth, or drugs and drug abuse.
Step 3: Distribute press materials.
When working with the media, it’s helpful to provide resources and tools to help them write their articles. Customize these sample press materials with details from your event and use them as inspiration for your own press materials:
Create Your Own NDAFW Flyers and Posters
Customize Our Template
Print out this template and fill in your information. Print flyers yourself or print them at a print shop of your choice. Hang them everywhere teens are. Download flyer size [PPTX - 142KB] or download poster size [PPTX - 148KB].
Create Your Own and Use Our NDAFW Logos
Use your creativity to make a flyer or poster. You can get ideas from past events by looking through Previous National Drug & Alcohol Facts WeekSM Events (scroll down to “Check Out These NDAFW Event Posters!”) Don’t forget to use our NDAFW logos.
Order or Download NDAFW Brochures
Hang Up NIDA Posters
For posters about drugs and drug abuse, visit our Order Free Materials page.
A proclamation is an official designation of an event issued by governors, mayors, county executives, state legislators, counties, cities, or towns. It’s a great way to get some public recognition!
How can I get a proclamation issued?
Contact your local government official's communications office and ask what action is needed to designate January 25–31, 2016 as National Drug & Alcohol Facts WeekSM in your community. Contact information can usually be found online.
What should a proclamation say?
The proclamation should declare January 25–31, 2016 as National Drug & Alcohol Facts WeekSM and be signed by your local government official. This notes that he or she supports the observance. The proclamation should discuss the importance of this week, as well as the importance of teens asking questions and getting good, solid scientific answers.
Send the proclamation to local health organizations and local government officials, including the mayor or governor and encourage them to display the proclamation, especially on their websites. Then, send it to us at firstname.lastname@example.org. We will post proclamations from across the country!