Promote With Online Toolkit
Participating in National Drug Facts Week℠ (NDFW) just got even easier! Use the following toolkit to promote your NDFW event.
GUIDELINES FOR USE
- The National Drug Facts WeekSM logos, badges, and widgets may not be used to endorse any commercial product or service.
- The National Drug Facts WeekSM logos, badges, and widgets may not be used to solicit funds or other contributions of monetary value.
- The National Drug Facts WeekSM logos, badges, and widgets may not be used in any manner that could give rise to the appearance of such endorsement or solicitation; EXCEPT
- The National Drug Facts WeekSM logos, badges, and widgets may be used for informational, educational and historical purposes in connection with programs that promote information found on the National Drug Facts WeekSM website. Any other uses are unauthorized.
Placement of the drugfactsweek.gov badges or widgets are to be used only as a marker to the drugfactsweek.gov site and a channel for drugfactsweek.gov content. The use of a widget or link does not indicate any form of endorsement or approval from NDFW, the Coordinating Center for Health Information and Service, or the U.S. Department of Health and Human Services.
Create Your Own NDFW Flyers and Posters
Customize Our Template
Print out this template and fill in your information. Print flyers yourself or print them at a print shop of your choice. Hang them everywhere teens are. Download flyer size [PPTX - 142KB] or download poster size [PPTX - 148KB].
Create Your Own and Use Our NDFW Logos
Use your creativity to make a flyer or poster. You can get ideas from past events by looking through Previous National Drug Facts WeekSM Events (scroll down to “Check Out These NDFW Event Posters!”) Don’t forget to use our NDFW logos.
Order or Download NDFW Brochures
Hang Up NIDA Posters
For posters about drugs and drug abuse, visit our Order Free Materials page.
Spread the word about your NDFW events and activities. Media outlets such as high school newspapers, local news stations, radio programs, and city newspapers and their websites are all good outlets for publicizing your NDFW event. Here are three steps to help guide you in working with the press.
Step 1: Develop a key message to deliver to the media.
Before you contact the media, develop a few key talking points that will help them understand what NDFW is and what you’re trying to accomplish with your event. Preparing these messages in advance will help you speak consistently about NDFW and have a framework from which to answer any media questions you receive. Check out our Learn About NDFW page for key points.
Tips to develop your key message
Keep your information short and easy to understand.
- Example: Here's a chance to ask questions and get the facts about drugs!
Explain why you’d like them to cover your event.
- Example: Give a few highlights about teen drug use from the latest Monitoring the Future study results.
Include basic information about your event.
- Example: Who, What, When, Where, and Why
Inspire people to take action.
- Example: Tell them they can make a difference in teens’ lives when they help spread knowledge to shatter the myths around drugs and drug abuse.
- Make it clear to the press that your event provides a safe, honest environment to discuss drugs and drug abuse.
- Incorporate your key message across all of your communications channels—including pitches, press releases, social media, and other media platforms.
Step 2: Create an effective media list.
After you've created your key messages, develop a list of all media contacts that should receive this information. The media list should include information on the topics each reporter covers, his/her contact information, and other relevant details (e.g., the best times to call). Be sure your list includes all local TV stations, radio stations, and newspapers, including university and high school papers:
- Each station and newspaper has reporters that cover different kinds of news. Think about which ones might be most interested in your event.
- For newspapers, start with the metro or local reporters. You could also contact health, youth, education, and lifestyle reporters. Look for names of reporters in those sections, or call the newspaper to get their names.
- Consider influential bloggers in your area that cover issues related to health, youth, or drugs and drug abuse.
Step 3: Distribute press materials.
When working with the media, it’s helpful to provide resources and tools to help them write their articles. Customize these sample press materials with details from your event and use them as inspiration for your own press materials:
A proclamation is an official designation of an event issued by governors, mayors, county executives, state legislators, counties, cities, or towns. It’s a great way to get some public recognition!
How can I get a proclamation issued?
Contact your local government official's communications office and ask what action is needed to designate January 25–31, 2016 as National Drug Facts WeekSM in your community. Contact information can usually be found online.
What should a proclamation say?
The proclamation should declare January 25–31, 2016 as National Drug Facts WeekSM and be signed by your local government official. This notes that he or she supports the observance. The proclamation should discuss the importance of this week, as well as the importance of teens asking questions and getting good, solid scientific answers.
Send the proclamation to local health organizations and local government officials, including the mayor or governor and encourage them to display the proclamation, especially on their websites. Then, send it to us at firstname.lastname@example.org. We will post proclamations from across the country!