NIDA for Teens: The Science Behind Drug Abuse
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Promote With Online Toolkit

Participating in National Drug Facts Week℠ (NDFW) just got even easier! Use the following toolkit to promote your NDFW event.

Display NDFW Badges and Widgets on Your Website

Monitoring the Future Monitoring the Future
Web Badge: 160x600 Web Badge: 160x600
Web Badge: 300x250 Web Badge: 300x250
Web Badge: 728x90 Web Badge: 728x90
IQ Challenge Badge IQ Challenge Badge
IQ Challenge Badge SP IQ Challenge Badge
NDFW Logo: 600x376 NDFW logo

GUIDELINES FOR USE

  • The National Drug Facts WeekSM logos, badges, and widgets may not be used to endorse any commercial product or service.
  • The National Drug Facts WeekSM logos, badges, and widgets may not be used to solicit funds or other contributions of monetary value.
  • The National Drug Facts WeekSM logos, badges, and widgets may not be used in any manner that could give rise to the appearance of such endorsement or solicitation; EXCEPT
  • The National Drug Facts WeekSM logos, badges, and widgets may be used for informational, educational and historical purposes in connection with programs that promote information found on the National Drug Facts WeekSM website. Any other uses are unauthorized.

Disclaimer

Placement of the drugfactsweek.gov badges or widgets are to be used only as a marker to the drugfactsweek.gov site and a channel for drugfactsweek.gov content. The use of a widget or link does not indicate any form of endorsement or approval from NDFW, the Coordinating Center for Health Information and Service, or the U.S. Department of Health and Human Services.

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Shout Out on Social Media

Create buzz about your event before it even starts. Post on Facebook or Twitter; add photos to your Flickr, Pinterest , and Instagram pages; shoot a video; and blog about your event.

Post on Facebook About Your NDFW Event

Posting Tips: When posting on Facebook about your NDFW event, you’ll want to:

  • Make your post positive and include a call to action (e.g., Join Us! or Spread the Word!).
  • Keep your message short and to the point.
  • Include a link, an image, or a video that relates to your event.
  • Mention your friends, colleagues, or other organizations in your posts to spread the word even further!

Need Ideas for Sample Posts? We’ve provided sample Facebook status updates that you can easily copy and paste to help let folks know about your event. Be sure to like the Drug Facts Facebook page and tag us in your posts!

  • January 26th is the start of National Drug Facts Week! Look for questions on our Facebook page each day to see how much you know and get the REAL facts [include link to NIDA for Teens site or the NDFW Facebook page or to the National Drug IQ Challenge [Include an image—See our Flickr page for ideas].
  • Did you know National Drug Facts Week is coming up from January 26 to February 1? [Your organization name here] is partnering with the National Institute on Drug Abuse to [events details here]! Be sure to follow our page for more details as the week unfolds [include link] [include image or video—See our YouTube page for ideas]. We’re [event details here] for National Drug Facts Week! Share with us how you’re getting involved this week [tag other participants].

Tweet About Your NDFW Event

Whether you tweet about your event to get people to attend, live tweet at the event itself, or help to shatter the myths about drugs by tweeting the facts, be sure to use the hashtag #DrugFacts.

Tweeting Tips: When tweeting about your NDFW event, you’ll want to:

  • Limit tweets to around 120 characters, which encourages retweeting by followers since it allows room for “RT” and your account handle.
  • Avoid shortening “you” to “u” and “are” to “r” and similar tricks.
  • Include a link, as well as an appropriate image or video.
  • Use a link shortener, such as bit.ly or ow.ly, to maximize character space.
  • Mention your friends, colleagues, or other organizations in your tweets to spread the word even further!

Need Ideas for Sample Tweets? We’ve provided sample tweets that you can tailor and post on your own Twitter account. Be sure to follow @NIDAnews [hyperlink to https://twitter.com/NIDAnews] and mention us in your tweets!

  • As part of National #DrugFacts Week, we are collaborating with @NIDAnews and [event details here] this week! [include link][include image]
  • To kick off @NIDAnews National #DrugFacts Week, check out this awesome [picture, video, website][include appropriate link to highlighted item]
  • We’re [event details here] for @NIDAnews National #DrugFacts Week! Share with us how you’re getting involved this week [mention other participants][include link][include image or video]

Share With Flickr, Pinterest, or Instagram

Customize your Flickr, Pinterest, Instagram, or other visually interesting page using pictures from your events and NIDA images.

  • Make sure to take pictures at your events!
  • Visit the NIDA Flickr account for images.
  • Check out all of our Downloads.

Show Your NDFW Event With a YouTube Video

Make your own video of your NDFW events and share! Check out what other NDFW event holders - link to videos] have done!

We have numerous videos on our YouTube account that you can share with your friends through social media.

Blog About Your NDFW Event

You’ve worked hard to make your event a success. Tell the world about it! Your NDFW event makes a great blog post. Use our sample blog post or create your own!

Blogging Tips: When blogging about your NDFW event, you’ll want to:

  • Keep your post short and easy to read.
  • Make the title interesting and to the point.
  • Include a call to action.
  • Include links to appropriate sites, such as the NIDA for Teens or NDFW websites.

Need Ideas for Posts? Here is a sample blog post to help you get started.

Shatter the Myths About Drug Abuse

You may or may not know how passionate I am about protecting teens from the dangers of drug abuse.

Did you know National Drug Facts WeekSM is coming up from January 26 to February 1? During that week, I’m joining with others to help teens shatter the myths about drug abuse.

Teens are bombarded with conflicting messages that can leave them feeling confused and unsure of who to ask for information about drug use. With 15% of 12th graders reporting abuse of prescription drugs in the past year and 22.7% reporting use of marijuana in the past month, there is no better time than now to help teens understand the serious consequences of drug use.

[Your organization name here] is partnering with the National Institute on Drug Abuse to [events details here]! Be sure to visit our Facebook page [name/link here] for more details as the week unfolds [include link] [include image or video—See our YouTube page for ideas]. We’re [event details here] for National Drug Facts WeekSM!

I’d love to hear how you’re getting involved.

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Spread the Word With Posters, Flyers, and Brochures

Create Your Own NDFW Flyers and Posters

  • Customize Our Template

    Print out this template and fill in your information. Print flyers yourself or print them at a print shop of your choice. Hang them everywhere teens are. Download flyer size [PPTX - 142KB] or download poster size [PPTX - 148KB].

  • Create Your Own and Use Our NDFW Logos

    Use your creativity to make a flyer or poster. You can get ideas from past events by looking through Previous National Drug Facts WeekSM Events (scroll down to “Check Out These NDFW Event Posters!”) Don’t forget to use our NDFW logos.

Order or Download NDFW Brochures

NDFW Brochure

The best way to get people to come to your event is to talk about it with your friends and community members. Hand out our brochure along with a flyer advertising your event to get people excited. Make sure you put all the important details on your flyer—who, what, where, when, and why is a good place to start.

Hang Up NIDA Posters

For posters about drugs and drug abuse, visit our Order Free Materials page.

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Reach Out to the Media

Spread the word about your NDFW events and activities. Media outlets such as high school newspapers, local news stations, radio programs, and city newspapers and their websites are all good outlets for publicizing your NDFW event. Here are three steps to help guide you in working with the press.

Step 1: Develop a key message to deliver to the media.

Before you contact the media, develop a few key talking points that will help them understand what NDFW is and what you’re trying to accomplish with your event. Preparing these messages in advance will help you speak consistently about NDFW and have a framework from which to answer any media questions you receive. Check out our Learn About NDFW page for key points.

Tips to develop your key message
  • Keep your information short and easy to understand.
    • Example: Here's a chance to ask questions and get the facts about drugs!
  • Explain why you’d like them to cover your event.
    • Example: Give a few highlights about teen drug use from the latest Monitoring the Future study results.
  • Include basic information about your event.
    • Example: Who, What, When, Where, and Why
  • Inspire people to take action.
    • Example: Tell them they can make a difference in teens’ lives when they help spread knowledge to shatter the myths around drugs and drug abuse.
  • Make it clear to the press that your event provides a safe, honest environment to discuss drugs and drug abuse. 
  • Incorporate your key message across all of your communications channels—including pitches, press releases, social media, and other media platforms.

Step 2: Create an effective media list.

After you've created your key messages, develop a list of all media contacts that should receive this information. The media list should include information on the topics each reporter covers, his/her contact information, and other relevant details (e.g., the best times to call). Be sure your list includes all local TV stations, radio stations, and newspapers, including university and high school papers:

  • Each station and newspaper has reporters that cover different kinds of news. Think about which ones might be most interested in your event.
  • For newspapers, start with the metro or local reporters. You could also contact health, youth, education, and lifestyle reporters. Look for names of reporters in those sections, or call the newspaper to get their names.
  • Consider influential bloggers in your area that cover issues related to health, youth, or drugs and drug abuse.

Step 3: Distribute press materials.

When working with the media, it’s helpful to provide resources and tools to help them write their articles. Customize these sample press materials with details from your event and use them as inspiration for your own press materials:

Sample Press Release Press Release
A press release announces news related to your event. You can send a press release 1 or 2 days before, the day of, or the day after your event. Include details such as how many people will be/were there, and why. Be sure to follow up with a phone call after you send it!
Sample News Advisory News Advisory
A news advisory tells the media about an upcoming event and advises the media to cover it. It should only be 1 page and include specific “who, what, when, where, why” information, plus some general information about your organization.
Sample Letter to the Editor Letter to the Editor
An effective letter to the editor should be related to a recent story in the news. It should express your opinion, and you can reference your event as a supporting point. Be sure to include your age, address, and phone number.

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Get a Proclamation Issued for Your Event

A proclamation is an official designation of an event issued by governors, mayors, county executives, state legislators, counties, cities, or towns. It’s a great way to get some public recognition!

How can I get a proclamation issued?

Contact your local government official's communications office and ask what action is needed to designate January 26 to February 1, 2015 as National Drug Facts WeekSM in your community. Contact information can usually be found online.

What should a proclamation say?

The proclamation should declare January 26 to February 1, 2015 as National Drug Facts WeekSM and be signed by your local government official. This notes that he or she supports the observance. The proclamation should discuss the importance of this week, as well as the importance of teens asking questions and getting good, solid scientific answers.

seal of approvalTake a look at our Sample Proclamation [PDF - 164KB] and revise it to meet the needs of your community.

Then what?

Send the proclamation to local health organizations and local government officials, including the mayor or governor and encourage them to display the proclamation, especially on their websites. Then, send it to us at drugfacts@nida.nih.gov. We will post proclamations from across the country!

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Download T-Shirt Iron-Ons, Stickers, and Other Graphics

Want to make your own gear? Download for FREE below or check out our full selection.

Stickers

Capsule
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Not Baked Not Fried
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T-Shirt Iron-Ons

Everybody Is Not Doing It
Everybody Is Not Doing It
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National Drug Facts Week
National Drug Facts Week
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Wallpapers

Pop
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Want to make your own gear? Download FREE iron-ons and other cool stuff! Check out the download section for more designs.

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