NIDA for Teens: The Science Behind Drug Abuse
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Promote With Online Toolkit

Participating in National Drug & Alcohol Facts WeekSM; (NDAFW) just got even easier! Use the following toolkit to promote your NDAFW event.

Display NDAFW Badges and Widgets on Your Website

Monitoring the Future Monitoring the Future
Web Badge: 160x600 Web Badge: 160x600
Web Badge: 300x250 Web Badge: 300x250
Web Badge: 728x90 Web Badge: 728x90
IQ Challenge Badge IQ Challenge Badge
IQ Challenge Badge SP IQ Challenge Badge
Chat Day Logo Chat Day Logo


  • Use of the marks is a non-exclusive license granted to the user by the agency (HHS). Such license (or permission) can be revoked by NIDA at any time, particularly if the “Guidelines for Use” are not followed.
  • The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used to endorse any commercial product or service.
  • The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used to solicit funds or other contributions of monetary value.
  • The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may not be used in any manner that could give rise to the appearance of such endorsement or solicitation; EXCEPT
  • The National Drug & Alcohol Facts WeekSM logos, badges, and widgets may be used for informational, educational and historical purposes in connection with programs that promote information found on the National Drug & Alcohol Facts WeekSM website. Any other uses are unauthorized.


Placement of the badges or widgets are to be used only as a marker to the site and a channel for content. The use of a widget or link does not indicate any form of endorsement or approval from NDAFW, the Coordinating Center for Health Information and Service, or the U.S. Department of Health and Human Services.

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Shout Out on Social Media

Create buzz about your event before it even starts. Post on Facebook or Twitter; add photos to your Flickr, Pinterest , and Instagram pages; shoot a video; and blog about your event.

Post on Facebook About Your NDAFW Event

Posting Tips: When posting on Facebook about your NDAFW event, you’ll want to:

  • Make your post positive and include a call to action (e.g., Join Us! or Spread the Word!).
  • Keep your message short and to the point.
  • Include a link, an image, or a video that relates to your event.
  • Mention your friends, colleagues, or other organizations in your posts to spread the word even further!

Need Ideas for Sample Posts? We’ve provided sample Facebook status updates that you can easily copy and paste to help let folks know about your event. Be sure to like the NIDA Facebook page and tag us in your posts!

  • January 25th is the start of National Drug & Alcohol Facts Week! Look for questions on our Facebook page each day to see how much you know and get the REAL facts [include link to NIDA for Teens site or the NIDA Facebook page or to the National Drugs & Alcohol IQ Challenge [Include an image—See our Flickr page for ideas].
  • Did you know National Drug & Alcohol Facts Week is coming up from January 25-31? [Your organization name here] is partnering with the National Institute on Drug Abuse to [events details here]! Be sure to follow our page for more details as the week unfolds [include link] [include image or video—See our YouTube page for ideas].
  • We’re [event details here] for National Drug & Alcohol Facts Week! Share with us how you’re getting involved this week [tag other participants].

Tweet About Your NDAFW Event

Whether you tweet about your event to get people to attend, live tweet at the event itself, or help to shatter the myths about drugs by tweeting the facts, be sure to use the hashtag #NDAFW.

Tweeting Tips: When tweeting about your NDAFW event, you’ll want to:

  • Use the hashtag #NDAFW in every tweet.
  • Avoid shortening “you” to “u” and “are” to “r” and similar tricks.
  • Include a link, as well as an appropriate image or video.
  • Mention your friends, colleagues, or other organizations in your tweets to spread the word even further!

Need Ideas for Sample Tweets? We’ve provided sample tweets that you can tailor and post on your own Twitter account. Be sure to follow @NIDAnews and @NIAAAnews and mention us in your tweets!

  • As part of Nat’l Drug & Alcohol Facts Week, we are collaborating w/ @NIDAnews & @NIAAAnews [event details here] this week! #NDAFW[include linkor image]
  • To kick off Nat’l Drug & Alcohol Facts Week, check out this awesome [picture, video, website][include appropriate link to highlighted item] #NDAFW @NIDAnews @NIAAAnews
  • We’re [event details here] for Nat’l Drug & Alcohol Facts Week! Share with us how you’re getting involved this week [mention other participants][include link][include image or video] #NDAFW

Share With Flickr, Pinterest, or Instagram

Customize your Flickr, Pinterest, Instagram, or other visually interesting page using pictures from your events and NIDA images.

  • Make sure to take pictures at your events!
  • Visit the NIDA Flickr account for images.
  • Check out all of our Downloads.

Show Your NDAFW Event With a YouTube Video

Make your own video of your NDAFW events and share! Check out what other NDAFW event holders have done!

We have numerous videos on our YouTube account that you can share with your friends through social media.

Blog About Your NDAFW Event

You’ve worked hard to make your event a success. Tell the world about it! Your NDAFW event makes a great blog post. Use our sample blog post or create your own!

Blogging Tips: When blogging about your NDAFW event, you’ll want to:

  • Keep your post short and easy to read.
  • Make the title interesting and to the point.
  • Include a call to action.
  • Include links to appropriate sites, such as the NIDA for Teens or NDAFW websites.

Need Ideas for Posts? Here is a sample blog post to help you get started.

Shatter the Myths About Drug Abuse

You may or may not know how passionate I am about protecting teens from the dangers of drug abuse.

Did you know National Drug & Alcohol Facts WeekSM is coming up from January 25-31? During that week, I’m joining with others to help teens shatter the myths about drug abuse.

Teens are bombarded with conflicting messages that can leave them feeling confused and unsure of who to ask for information about drug use. With 15% of 12th graders reporting abuse of prescription drugs in the past year and 22.7% reporting use of marijuana in the past month, there is no better time than now to help teens understand the serious consequences of drug use (data is from the Monitoring the Future Study: Trends in Prevalence of Various Drugs).
[Your organization name here] is partnering with the National Institute on Drug Abuse and the National Institute on Alcohol Abuse and Alcoholism to [events details here]! Be sure to visit our Facebook page [name/link here] for more details as the week unfolds [include link] [include image or video—See our YouTube page for ideas]. We’re [event details here] for National Drug & Alcohol Facts WeekSM!

I’d love to hear how you’re getting involved.

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Spread the Word With Posters, Flyers, and Brochures

Create Your Own NDAFW Flyers and Posters

Order or Download NDAFW Brochures

NDAFW Brochure

The best way to get people to come to your event is to talk about it with your friends and community members. Hand out our brochure along with a flyer advertising your event to get people excited. Make sure you put all the important details on your flyer—who, what, where, when, and why is a good place to start.

Hang Up NIDA Posters

For posters about drugs and drug abuse, visit our Order Free Materials page.

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Reach Out to the Media

Spread the word about your NDAFW events and activities. Media outlets such as high school newspapers, local news stations, radio programs, and city newspapers and their websites are all good outlets for publicizing your NDAFW event. Here are three steps to help guide you in working with the press.

Step 1: Develop a key message to deliver to the media.

Before you contact the media, develop a few key talking points that will help them understand what NDAFW is and what you’re trying to accomplish with your event. Preparing these messages in advance will help you speak consistently about NDAFW and have a framework from which to answer any media questions you receive. Check out our Learn About NDAFW page for key points.

Tips to develop your key message
  • Keep your information short and easy to understand.
    • Example: Here's a chance to ask questions and get the facts about drugs!
  • Explain why you’d like them to cover your event.
    • Example: Give a few highlights about teen drug use from the latest Monitoring the Future study results.
  • Include basic information about your event.
    • Example: Who, What, When, Where, and Why
  • Inspire people to take action.
    • Example: Tell them they can make a difference in teens’ lives when they help spread knowledge to shatter the myths around drugs and drug abuse.
  • Make it clear to the press that your event provides a safe, honest environment to discuss drugs and drug abuse. 
  • Incorporate your key message across all of your communications channels—including pitches, press releases, social media, and other media platforms.

Step 2: Create an effective media list.

After you've created your key messages, develop a list of all media contacts that should receive this information. The media list should include information on the topics each reporter covers, his/her contact information, and other relevant details (e.g., the best times to call). Be sure your list includes all local TV stations, radio stations, and newspapers, including university and high school papers:

  • Each station and newspaper has reporters that cover different kinds of news. Think about which ones might be most interested in your event.
  • For newspapers, start with the metro or local reporters. You could also contact health, youth, education, and lifestyle reporters. Look for names of reporters in those sections, or call the newspaper to get their names.
  • Consider influential bloggers in your area that cover issues related to health, youth, or drugs and drug abuse.

Step 3: Distribute press materials.

When working with the media, it’s helpful to provide resources and tools to help them write their articles. Customize these sample press materials with details from your event and use them as inspiration for your own press materials:

Sample Press Release Press Release
A press release announces news related to your event. You can send a press release 1 or 2 days before, the day of, or the day after your event. Include details such as how many people will be/were there, and why. Be sure to follow up with a phone call after you send it!
Sample Letter to the Editor Letter to the Editor
An effective letter to the editor should be related to a recent story in the news. It should express your opinion, and you can reference your event as a supporting point. Be sure to include your age, address, and phone number.
Sample News Advisory News Advisory
A news advisory tells the media about an upcoming event and advises the media to cover it. It should only be 1 page and include specific “who, what, when, where, why” information, plus some general information about your organization.

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Get a Proclamation Issued for Your Event

A proclamation is an official designation of an event issued by governors, mayors, county executives, state legislators, counties, cities, or towns. It’s a great way to get some public recognition!

How can I get a proclamation issued?

Contact your local government official's communications office and ask what action is needed to designate January 25–31, 2016 as National Drug & Alcohol Facts WeekSM in your community. Contact information can usually be found online.

What should a proclamation say?

The proclamation should declare January 25–31, 2016 as National Drug & Alcohol Facts WeekSM and be signed by your local government official. This notes that he or she supports the observance. The proclamation should discuss the importance of this week, as well as the importance of teens asking questions and getting good, solid scientific answers.

Take a look at our Sample Proclamation [PDF - 164KB] and revise it to meet the needs of your community.

Then what?

Send the proclamation to local health organizations and local government officials, including the mayor or governor and encourage them to display the proclamation, especially on their websites. Then, send it to us at We will post proclamations from across the country!

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